Luna electrics come from the factory strung with D'Addario EXL 120 .009 - .042 strings.
There are many options in guitar strings, of course, and you're free to replace them according to your tastes... which, themselves, may evolve over time.
Gauge refers to the diameter of the string, and you can select from many gauges including medium, light or extra light. Lighter gauges tend to be easier for new players who don't have well-developed callouses yet.
Gauge also relates to string tension that is, the difficulty of fretting, and especially bending, notes. This can mean the difference between looser, easy-to-play strings (which some players find too 'floppy') and more rigid strings that you have to 'fight' somewhat (which some players find preferable, once mastered). Neither is right or wrong. Players' tastes tend to run the gamut, and our acoustic guitars can handle a wide range of common string tensions so experimentation on your part is (again) the key.
The metal that the strings are made of will affect their sound (gauge does, too... though not as radically). Stainless steel, nickel, bronze, phosphor-bronze, silk and steel are just a few of the options. You might ask your music store to let you play guitars with different kinds of strings, to give you an idea of the huge spectrum of sounds.
Or, every time you change your strings, try a different string material. This is a good way to "live with" each kind for a while, and gives you a very good idea of which material produces the kind of sound you like best. Don't be afraid to experiment and see what you like, what feels best to your fingers, and what sounds best to your tastes!
The type of guitar you play will also guide, and sometimes limit, your string options. (Nylon-string models obviously require nylon strings with steel strings, being of a higher tension, unsuitable for the guitar's neck, body and bridge construction.)
You can browse all of D'Addario acoustic options here: http://tinyurl.com/ElectricChoices
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